Artem (Linkshero) is a very witty person who has years of first-hand experience with SEO. He excels at white hat link building, even in the toughest of industries. He's strictly a white hat SEO who never pays for a link, meaning that his strategies are completely safe for any website.
If you need high-quality backlinks, then Artem (Linkshero) is your man! His inquisitive mind, the highest human and professional skills will help you increase your organic traffic. You can always rely on him, and I'm proud to be his friend and colleague. Hurry up to become his client, because he's already a link building superhero!
7 Insider Tips on How to Outsource Link Building
(without regretting it in 3 months)
Here are the 7 Insider Tips on How to Outsource Off-Page SEO to a Link Building Service.
Tip 1: Know Thyself
What sort of business are you in?
What’s your niche? Brand?
Your reply would determine the link building strategy (and service) that will be ideal for you.
Here are some examples.
Ecommerce. You will benefit from building content for every step in your potential clients’ purchasing path.
This will include a lot of informational content.
That means that most of your links can be generated via:
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Affiliate/Lead Generation. Very similar to Ecommerce websites - you need informational content for every step on their path.
You will then build links using:
You can also employ:
- Infographic link building
- Link roundups
- Broken link building
Personal Brand. Anybody with their face on their product/service will find proper (non-spammy) guest posting a lot more beneficial.
I recommend you find 100 top websites you’d want a link from and then work to get them all.
It will help to grow your personal brand while building relations with other people - you never know where the opportunity can come from!
Tip 2: Know your links
A link is a link...NOT!
Getting links from agencies is like shopping on a market - you can get screwed.
That’s why you need to know what a good link looks like.
One of the ways you could tell that is by checking its DA.
However there are 3 problems with DA that we see at Linkshero.
Check out this video that I recorded to learn more (it’s very important).
Once you know what a good link looks like, you can’t be fooled!
Tip 3: Know their process
How does your agency/freelancer build links?
What kind of strategies or tactics do they use?
These are the questions you need to ask them because they will determine how safe their service is in the long-run.
Here is what our process looks like - check it out.
Tip 4: Set your expectations
Any proper white hat link builder knows that this is a somewhat predictable process but guaranteeing great results within a certain time frame is very difficult.
This happens because proper link building (where you don’t pay for links, use PBNs or any other smack) relies on something that’s intrinsically unpredictable - communication with humans.
We send a certain number of emails on a daily basis and we do have some conversion rate estimates (i.e. we know more or less how many of those will eventually convert) but there are other things at play:
- Conversion rates can be lower than we anticipate, so we’ll need to send more emails (and that will take more time)
- The page we are building links to may be not that great for actually attracting links (e.g. the topic may be uninteresting or the content itself might need to be improved)
- Before links go Live they are Agreed upon; sometimes webmasters take a long time before they actually add our link to the page - we continuously monitor these links before they go live.
As you can see there are enough reasons for things to not work as planned as long as the work is being done.
Tip 5: Know their plan
You know their process and have some smart expectations but what does their working plan look like?
We like scheduling a plan for the entire month.
Mind you, it won’t always be exactly right as we go but this allows us to have a roadmap of what we are doing. And when.
This is hugely important for both, ourselves and our clients.
Here is what our sample plan looks like.
Tip 6: Set communication rules
Link building, unlike PPC, takes time and there really isn’t much to report on a daily basis.
So, once you get a working plan from them (with some deadlines), schedule your first meeting.
I recommend you keep an eye on what’s happening for a week or two (just to make sure that there are no misunderstandings, questions or concerns).
After that - you can schedule a weekly reporting slot.
You can get on a call, discuss progress and get comments on any results (or lack of them).
Here are some questions you could ask:
- How many websites did you reach out to over the course of the previous week?
- What’s the sentiment like? How do people reply?
- Do you think we could create another piece of content?
The first question will show you what their workflow was like. A very conservative estimate would equal to 1 backlink for 100 opportunities contacted (that’s for resource pages or shotgun-type outreach; guest posts are usually at 10-20% or more).
The 2nd question basically shows two things.
- How well they can write their emails.
- How well your content is perceived.
The 3rd question is any link builder’s dream.
It means you are assuming some of the responsibility for the success of the campaign (as you should be) because sometimes content just flops and we just need something else to build links to.
Tip 7: Consider building your own link building team
A proper outreach-based agency/service will charge you quite a lot of money.
Different services use different pricing strategies but here are some examples with some references:
- $50-$200+ hourly rate. Remember that it may take from 5 to 10 hours to secure one single backlink.
- $150-$600+ per link. Depending on the service, their experience and name in the industry, you can pay them based on the “per link basis”.
You can then imagine that spending between $2500-$5000 per 10 backlinks per month is pretty ordinary.
This is when you may consider building and managing your own in-house team.
It will not suit everyone (as there is a lot of training and people management involved) but it’s certainly a consideration.
What Makes Linkshero Different?
Here Are 4 Big Benefits Of Using Our Link Building Service:
limited to 5 Clients at a time
We only take a maximum of 5 clients.
This is the only way we can guarantee top quality service & support to every one of you.
100% Transparent process
Every single question you may have will be answered - we have nothing to hide.
And here is our link building process.
100% White hat service
Nothing but white hat outreach (resource pages, BLB, competitors, GPs, infographics...)
We do NOT pay for links. Ever.
100% money back guarantee
If we fail to deliver the required number of links, we will refund the amount proportionate to the links outstanding.
Our Link Building Process in 7 Simple Steps
And Here Is Our Arsenal of White Hat Techniques
Resource Pages Link Building (aka RPLB)
There is always demand for quality evergreen content and very often we pitch that content to webmasters that curate their resource pages.
These pages are lists of "Useful Links/Resources".
Competitor Pages Link Building (aka Shotgun Skyscraper)
This strategy works great in niches related to health, fitness, travelling and business.
Just like with the "Resource Pages" strategy above, this approach requires remarkable content that we could pitch prospects.
The idea behind is that your content is a lot better, newer, more complete or takes a whole new approach to the subject.
Broken Link Building (aka BLB)
We are not getting younger and...so is Internet!
This creates a whole bunch of "dead" 404 pages that we must fix...by pitching something that's very similar to the content that was linked to originally.
This technique works good all around and we use it to complement our campaigns.
Infographic Link Building (aka Guestographic)
Infographics were abused in the past so this technique became somewhat less popular.
Fortunately, this is rubbish and there is still a lot of demand for quality visuals with useful data.
We effectively use this technique for e-commerce and affiliate-type link building.
Guest Posts (aka GPs)
An all too common technique used (and currently abused) in link building.
We also use GPs during our campaigns...but we have certain limitations:
- We never pay for them (if we get a webmaster asking for $, we politely decline and move on)
- We try not to exceed a 50% threshold meaning that 5 or less (out of 10) links that we built come from GPs (many campaigns that we run have 0 GP links)
- We try to pitch blogs that don't publicly state that they accept GPs
Link Roundups (aka Link Roundups)
Very similar to Resource Pages, Link Roundups are more time-sensitive collections of niche-related articles.
For example, link roundups can be:
- Weekly (e.g. Friday Link Roundup)
- Monthly (e.g. September Link Roundup)
- Yearly (e.g. Best Resources of 2018)
P.S. The above techniques are the foundation of our work but we can get creative with Twitter, commenting and other strategies in order to land quality backlinks for your company.
True white hat link building takes a lot of effort, patience and strategic planning. If you are looking for a service you could trust, then Linkshero is for you. Their integrity and desire to help your company grow is inspiring.
Here Is Some Of What We Did In The Past
359,155 Users Over 171 Days (aka "40+ Links Later")
This is how Linkshero helped a client in a competitive CBD Oil niche to steadily gain authority and traffic.
42.85% Traffic Increase in 3 Months
Here is how we developed a killer linkable asset AND built links to it in no time.
9 Quality Links & 1543 Shares in 8 Days of Blogger Outreach
Here is how we got an article go viral overnight (over two nights tbh), built links and set it on autopilot.
Artem (Linkshero) is very dedicated to his work. He specializes in link-building and it's very good at it. He always experiments with new ways of getting links so he can help his clients rank higher in SEPRs. Another thing that I like about working with Artem is that he is very friendly and easy to communicate. If you need an SEO specialist that will understand your needs and delivers on his promises, then hire Artem.