I am a makeup instructor based in Dublin. I was struggling with getting traffic to my website, because my niche is quite saturated. Thanks to LinksHero, I realized that I didn't need to blog every single day to attract people. After their work I started receiving referral traffic, which brought me real clients. I would recommend their service to anyone.
POLINA PERMINOVA // MakeUp Artist
If you are looking for a quality white hat link building service, then I am proud to welcome you at Linkshero. 😎
My name is Artem and I used to hate link building.
I used to be a content guy, but I realized that I need quality backlinks when I got smacked by Google in 2017.
I then had to fall in love with this daunting process if I wanted to make things work.
I needed to do it fast...and so I did.
Today I will show you how I run our white hat link building service and explain to you exactly how it’s done (and how it shouldn’t be done).
Keep on reading as if your business depended on it...because it does! 🙂
Before I got in a BIG white hat game, I would always find some marketers offering their tips and tricks on how to build links.
Link building seemed like an extremely scammy (and spammy) activity which I couldn’t get my head around.
It was always about tricks that worked only for some time…
Now that I work with fairly big companies in different niches (supplements, travel, medicine...), I understand how all those tricks are extremely dangerous.
If you are looking for long-term success, there is just no way you can risk your entire business using shady tricks that can get you in trouble.
It’s like what Nassim Taleb ("Black Swan" etc) wrote:
Consider a turkey that is fed every day...
Every single feeding will firm up the bird's belief that it is the general rule of life to be fed every day by friendly members of the human race 'looking out for its best interests,' as a politician would say.
On the afternoon of the Wednesday before Thanksgiving, something unexpected will happen to the turkey. It will incur a revision of belief.
You don’t want to be THIS (i.e. you don’t want to be affected by a “black swan”):
So this brings me to this simple (yet complicated) question about what link building really is...or, better said, what link building should be all about.
If you are an e-commerce store or just have sales page/s on your website, then naturally you’d want to build links to those so that they rank higher in Google.
I got news for you - this won’t happen.
There are 2 main reasons for that.
Here is a typical e-commerce keyword you could have targeted if you had a supplement business - “whey protein for weight loss”.
Let’s look through the results that Google spits out (I highlighted them according to the type which came to be 4 result sets).
These are your e-commerce pages that you’d probably want to build links to hoping they would rank...and waste time & money.
If you want to sell right away, you will have to pay big G for ad space.
Also called “Position/Rank 0” is a result Google generates from one of the top-10 organic results, which it picks based on a number of factors.
Is it an e-commerce/sales page that’s featured?
It’s not 😉
This is “Above the Fold” by the way, but let’s not stop here and scroll down.
Here is what SERPs look like here:
These are long-tail queries that people also tend to ask...using voice search.
Voice search is already massive and it will continue to grow because it’s cool (it is).
Here is a perspective for you, and this is what the majority of business owners don’t know/understand yet - Google is your new competitor.Results like this don’t exactly encourage people to click at all.
They “google” something, but never click on any results because...Google showed them everything they need!
Here is the estimate of "No-click searches" done by Ahrefs:
Out of 100 people that use our example query, 33, on average, don’t click through to any results!
33% is even not that bad, but it’s still alarming - how do you sell to someone...that’s not even there?
Hint - this is when Linkshero comes in 😎
But let’s look at the final result set first…
No sales pages here either.
All of these are informational “How to guides” which naturally have more content and attract links a lot easier.
They are what Google wants to rank because:
Ok, if buying ads is the only way to get sales pages on Google’s first page, why do link building at all?!
I thought you’d never ask…keep on reading!
I often say that a website is like a house.
For the house to hold the roof, it needs to have a solid foundation and strong walls.
A website’s foundation is its hosting, technical SEO...and its “walls” are the content that it has.
Did you know that Google ranks individual pages and doesn’t look at the overall site’s DR/DA?
Well, that’s absolute rubbish or, as Rand Fishkin (former Moz) calls it, “Semantic Bu**sh*t”!
Here is what's going on above.
Rand's wife (Geraldine) posted a duplicate of her original post on Medium and included a link back to the original on her blog using rel="canonical".
This should supposedly tell Google which of the two pieces is the original, which should technically indicate the ranking priority.
Medium has a MASSIVE DR/DA (both at 93) and, even a gazillion of links Geraldine's original post has (196 (!) referring domains at the TOW) don't get it to #1 in SERPs.
In other words, her original piece does not outrank a duplicate (which has a proper canonical attribute included BUT is a much stronger domain), which is crazy.
This is a super important thing to know (I want to stress its importance once again as it took me a while to understand that myself).
So, do you already get the direction I am pointing you towards? 🙂
Nah...I tend to be too discrete with these things so here is what I am actually trying to say:
With all these in mind, it’s time to finally show you how we build links at Linkshero (with some real-world examples).
Our process is extremely simple and consists of 3 basic steps:
Let’s go over each step in more details.
As I work with more and more clients in different industries I see one common MASSIVE problem - they don’t have any amazing content.
Now, “amazing” is a crappy KPI, but if you want to put a metric on it (all you data heads), go with links per URL.
Here is a piece that I created in spring 2017:
Yes, I did link building for it back then, but this new DR 93 (!) link appeared there on its own - I didn’t do anything for it.
This is what naturally happens with elite content - people are “awed” and “wowed” by it.
They share it.
They link to it.
In white hat link building, we call this type of content “linkable assets”.
A linkable asset is anything that’s link-worthy.
Here are a couple of examples:
I am proud to say that we build 100% white hat links via a process called blogger outreach.
We basically look for anyone that might be interested in a content piece we just created and send them a cute email letting them know about that.
The link building techniques that we primarily use are:
There is no magic here - it’s a game of (smart) numbers.
The trick is to make those numbers work for you and your business.
I won’t be honest if I said that every single piece of content that we create results in awesome links.
White hat link building campaigns flop.
For example, recently we created a massive protein guide for an e-commerce client (you can now tell why I used protein e-commerce examples above, eh 😉 ).
Getting links for that didn’t quite work (we struggled through and got 2 links eventually for the budget that we had), but fast forward 3 months to May (2018) and here we are at 4 links!
Nice, but that’s not the end of story!
The article shows up #8 in local SERPs for its primary keyword (which is uber-competitive I might add).
So even though I wouldn’t call that our best shot, we still succeeded (probably telling you about our failures is not the best way to sell our service, but I don’t care - I am real).
A linkable asset has its limitations - there is as much leads we can find and reach to.
Once that number (even fairly massive at times) is done, we need a new linkable asset.
And so the cycle of creating amazing content and building white hat links to it continues…
Ok Artem, that sounds cool, but how does link building help me sell more of my product/service?
And here are the answers.
As you build more and more quality content that your audience loves and finds genuinely helpful, good things start happening - they become familiar with your brand.
And eventually...they buy! 😎
Link building increases your exposure to the world, it helps to rank your awesome quality content so it reaches more people and grows your authority.
Once you get traffic, you are the king!
You can do anything with it.
Capture leads using a lead magnet and use remarketing for increasing brand awareness, traffic and sales.
This is particularly functional for e-commerce products and some services.
As you grow your customer base, you may discover that you only wish to work with X amount of people in any given time.
So instead of growing bigger and worrying about where to get the clients from, you focus on the vital few - the ones you want to work with.
If you want to learn about other ways link building can catapult your business into success, get in touch!
And now let's talk business...
Please do not be scared by the word "package" because all it does is grouping our service into a measurable framework - onboarding a new client is a process which is not worth going to if they only want 5 links...
Our entire process is manual and 100% white hat.
In fact, we don't even buy links from webmasters putting a premium on them in order to pocket the difference from you (tbh, that would be a lot easier but we don't do it because it's against Google's TOS).
100% white hat quality backlinks.
I was looking for some SEO advice for business development of our company in engineering sector and, given that I knew Artem for his affiliate marketing experience, I reached out to him (LinksHero). Even though he doesn't offer full package SEO service, he went an extra mile to explain us what needs to be done. Great service. I recommend it.
PASCAL SCHULZE // Via Google Reviews for LinksHero SEO Consultancy
A conventional SEO agency is a jack of all trades and a master of none.
LinksHero is only focused on what improves your SERPs and brings you traffic...link building.
We have a priest-like team that lives by White Hat Bible. We also go to SEO Church and wash our hat every 2 days, so it's white. We mean that.
We share our outreach emails with you, our Big Brother. We can even show you how we do things.
Yes, we are that transparent.
For guest posts, we promise link placement for 12 months.
If it disappears, we replace it for free.
Yes, we are that legit.
It's not only about authority and rankings. Relevance matters a lot and during our outreach campaigns we look for just that - relevance.
We currently offer three things - blogger outreach, article writing and guest posting. We believe in our services 100% and use all of them.
No PBNs, no 2.0s, no Tiers, no article directories, no other spammy scam. Only real sites with real traffic. We are 100% White Hat & Transparent.
Full disclosure - I knew Artem (the founder of LinksHero) for a long time.
His traffic success with SteakEat.com (he hit 130,000 unique monthly visitors at a time) showed me that he knows his stuff.
When I was launching my site - zafferanozaffiro.com - I used his service from the very start and it proved itself once again.
I recommend LinksHero and will use it again for sure!
ALESSANDRO NICOLETTI // Founder of Zafferano Zaffiro
This is lucrative, but the reality is - getting different DR/DA domains is almost the same in terms of effort, so why should we make a big deal out of it?
Actually this DR/DA price segmenting is a sign that can indicate that your link builder is buying links from webmasters and sells them to you putting a hefty premium on it (and actually paying for links that way is against Google's TOS).
Domain Rating (DR) and Domain Authority (DA) are 2 similar metrics created by Ahrefs and Moz respectively.
These metrics are measured on a scale from 0 to 100 and are logarithmic in nature.
Even though these are good indicators of a site's overall authority, both of them can be manipulated.
These days 1 quality backlink overpowers many poor quality, irrelevant links. Get your quality links with LinksHero Today!