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Everything You Need to Know About a Link Building Service Agency...
...But Is Completely Optional Since You Entrust the Professionals
The term ‘link building’ has been re-interpreted many a time by various marketing strategists and SEO link building experts, who, while being into the same kind of business, have tried each, at times, distantly opposite approaches and still reached their goals.
Certainly, it is not without great effort and time put into the process these different marketers got where they are at.
Today, some processes involved in SEO link building that would take tons of time and commitment have given way to new, more advanced link building practices.
In our reality, traditional link-building campaign methods, which are overly focused on immediate results instead of long-term planning, are gradually fading out, bringing about the demand for new, more powerful, and less time-consuming link-building strategy patterns.
Today, such link building tactics as tangential content production or, say, up-to-date PR strategies involved in link building campaigns are adopted by highly authoritative websites, such as The New York Times, for one.
And this is becoming massive.
Nevertheless, as of now, the broadest majority of internet marketers are generally unaware of the advantages of unconventional SEO link building campaigns.
Every Search Engine Optimization campaign is complex and multi-layered; sophisticated as it may be, the one thing that ought to be dealt with, in any case, is the acquisition of high-quality backlinks if you want Google to recognize your web resource as a high-authority one.
This, in turn, will improve your image in the eyes of Google’s search engine’s algorithms: the trustworthiness of your site, in other words, is highly dependent on the number of internet sites that link to yours.
Why Seo Link Building?
To raise your own awareness of the most efficient and effective SEO link building strategies and the challenges put before modern link building agencies, our LinksHero link building experts have compiled this article.
In this extensive listicle, we will guide you to all things link building: we will discuss the necessity of applying to professional link building services in terms of ranking in search engines.
Also, we will talk about white-hat link building services that can offer super-quality links and improve one’s domain authority and, thereby, entice more organic traffic, as well as referral traffic.
As you finish reading our piece, you will have substantial knowledge of guest posting, email blogger outreach, broken links, and manual outreach techniques that are workable in almost any digital marketing campaign.
Read on to rake up your knowledge of the link building basics and discover unfamiliar ways to set up a successful guest posting or link building campaign.
Typical Link Building Services Problems
Let me be real with you: of course, as in any other industry, in the link building sphere, there are high chances one can get in touch with the wrong link building agency, whose approaches only eat up budgets and bring nothing in return.
Very often, indeed, a link building strategy applied by non-professionals never gets these high-quality links that you expect to get from a reliable link building agency.
To help you avoid huge mistakes dealing with SEO link building services, let us consider the major pitholes that await uncareful website owners on their way to maintain and realize their link building efforts when they use a random link building service:
- At times, what you get are backlinks from some nearly non-existent or penalized web resources.
- Some services deal with non-beneficial guest post farms, providing zero-authority links.
- Others try to talk you into some unique outreach techniques that will boost your site’s search rankings, but they sell you blog posts on their own resource.
As you can see, some link building services offer low-quality link building, so considering the number of such link building companies, it can be really challenging to get high-quality backlinks efficiently and without overpaying.
Link Building Strategy Must Haves
Now, let us discuss the most crucial aspects one should take care of to get quality backlinks and get higher in search engine rankings via link building.
Nevertheless, knowledge is power; therefore, you can prevent your link building strategy from going the wrong way and choose the right link building agency that will apply the best methods and get you high-quality backlinks only.
To make it happen, one should adhere to the following recommendations. Read on!
1. Link Building Price Considerations
First of all, one should consider the budget allocated to the link building tactics.
If you really want to rank in a search engine, improve your domain authority, boost both organic traffic and referral traffic, and reach your marketing goals, here are the things to consider before embarking on any of the link building strategies offered by the best link building service you hire.
2. Fees for Guest Posting
Some offers may be overly costly to no avail. A high authority backlink is a must, but the expenditure might not justify the expectations.
3. Paid Author
One simply needs to have the text’s author — or a group of authors, who creates articles for blog posts.
4. Administrator in Charge of SEO Link Building Outreach
There is also a person responsible for communication and assessment of outreach resources in order to find the most relevant websites and build links, who needs to be paid.
5. Order Supervisors
Just as is with customer service specialists, orders also must be supervised and taken care of, which is a paid job, too.
6. Quality Assessment
Every placement needs to be carefully reviewed. It takes time and, therefore, requires money to be paid for guest posts and the target blog’s quality assessment. Not all link building services provide such options.
As is clear from the above-mentioned, the price of some high authority links from quality websites to boost your digital presence and, in turn, your site’s ranking in search results, one has to pay consistently. On average, links from high-quality websites —those with high domain authority— will cost you some 150—300 USD.
It should be highlighted that the high cost of link building performance is no guarantee of getting inbound links of high quality. However, now, you do know the real average cost of high-quality backlinks and will not under or overpay your link building services agency.
Site-Lists Sharing Services are to be Dodged
Some link building services make it a point to introduce their future customer to a list of sites they offer backlinks from before they actually buy links. While seemingly a wonderful and convenient option for a website owner — of course, the opportunity to flip through the service’s tool appears exciting and transparent — this option might be of high risk.
Your link building company might be selling you no high-quality backlinks but some rubbish from low-grade websites— very often, without the chance to check the quality of links beforehand.
Don’t trust “Write for us” Pages
Generally, a typical link building agency will look for “Write for us” pages and start emailing them for content placement opportunities.
While this link building strategy applied by many link building companies worldwide is extremely profitable and efficient, there are certain downsides to it:
- Some “Write for us” sites are farmed from other services providing backlink opportunities.
- Super-spammed sites with poor content: very often, link building services provide links from doubtful resources.
- Some sites are designed for link selling only, which is certainly not the feature you are looking for in a link building company.
- Very often, Google oversees links from such irrelevant, low-authority websites.
Contrary to some link building services that still provide low-quality link building via “Write to us” web pages, reliable link building services will not resort to using backlinks from such sites, having in mind the target website’s domain authority.
If you want to rank high in search results, even if you produce high-quality content, acquiring backlinks of good quality from relevant sites is a must-have of any content promotion and SEO strategy.
Do Not Trust to Zero Search Traffic Sites
Obviously enough, when Google sends organic search traffic to a web page, it is a true sign that the site’s authority is within the norm.
That means that links coming from such trustful sites are of good value.
In other words, you need to check the authority of the site you want to get quality links from, as well as check its traffic per month; you can apply such tools as Ahrefs or SEMRush: which will help you ensure the link building team in your employ applies the right link building techniques and picks relevant websites wisely.
Link building experts recommend considering reliable for link builders websites with over 500 organic visitors a month.
Quality Control Matters in Building Links
Quality control is a must-have of any reputable link building company.
However, some link building services use link building tactics that need to be checked by the website’s owner.
The focal points of the quality assessment during successful link building strategies:
- Find out if the page has certain tags: namely, meta noindex or nofollow.
- Figure out the tag your link is placed with: sponsored, nofollow, UGC, etc.
- Check if the page is mentioned as a guest post or sponsored piece.
- Ensure the content’s uniqueness to maintain your link building efforts.
- As we mentioned before, avoid “Write for us” pages at all costs!
- These tips may seem excessively obvious for link building agency professionals; however, very often, many link building service companies neglect these factors. A reputable link building agency will help you set up successful link building campaigns to get high-quality links only.
- Best Link Building Services
What Content Marketing Means for Search Engine Optimization
If we consider SEO link-building services overall, they turn out to be crucial factors for future long-term development, including a boost in ARR and building up demand.
To help create a more profound backlink profile for the website, we, SEO agency link builders, can offer a formidable approach to gaining more monthly turnout on your page and stimulating its digital presence.
Let us have a deeper view of how it all can be gained when you hire the best link building service professionals.
All in all, there are few real objectives of any optimization for search engines of any digital marketing or link building company:
- Putting your perfect content production on a chainwax
- Establish your site’s backlink profile and turnout by increasing authority through link building strategies
- Repetitio est mater studiorum
- While these steps may appear too obvious and easily taken, of course, there are certain challenges for SEO agencies to face:
- Severe competition
- Requires time to wait for the results
- Unawareness of advanced techniques to increase your site’s backlink profile
Let us consider now how to create meaningful and rankable content in further detail.
What do we need to cover in order to grasp the whole idea of the appropriate SEO strategy?
1. Content Planning
It is true that each project differs in its budget limits and expectation of the time needed to pursue the goal.
If you think of it, there are a few essential factors you should take into consideration if you want to plan it all out wisely:
- What you actually want to get from it
- Content Funnel specs
- Authority and writers’ expertise
Let me put it this way: for one, my goal can be building up the number of users who sign up for my service. While I may be getting quite enough of them, as of now, I would love to focus on users who are on the Evaluation step.
Therefore, I conclude that the focal point will be focusing on keywords of a comparison type, such as the following:
- VS articles
- Review pages
- Best pages
- At times, one may wish to do an info-type article starting with “How to.”
2. Keyword Research
Proper optimization for search engines requires thorough keyword research.
If you have wrapped your head around some meaningful topics to do, it is high time you chose the right keywords to rank for in search results.
You may pick keywords with low KD (keyword difficulty); however, the search volume might not amuse you at all at the end of the day.
A solid blog- and guest posting technique will involve at least trying to rank for certain keywords despite the competition.
One mighty helpful instrument to put some weight off your shoulders is Ahrefs. Another two — SurferSEO and ChatGPT:
- Ahrefs is an extraordinary tool for KD assessment and deeper keyword research with a hefty amount of features and integrations available.
- SurferSEO is great at keyword clusterization for the future development of posts.
- ChatGPT for SEO is a powerful addition to any toolset that will only get better with time!
In a nutshell, here are the steps I need to take to apply these tools in practice to help my site rank high in search results:
- I assess my picked keywords for KD and Volume
- I go to Google to see how many results my keyword has
- I choose to rank for the keyword with lower KD and Google results’ amount, as they are generally easier to use for SEO.
- There are also a few important notions you should consider as to the matter:
- KD is an Ahrefs-created metric, so there is no guarantee the info is applicable; however, you should not underestimate these results.
- Search Volume is not a precise metric, really, but it is worth considering, as well.
3. Content Clusterization
Resultative as it is, this stage of on-page optimization is widely overlooked by some SEO agencies’ project management.
One good way to have a real advantage over your competition in terms of search engine rankings is to hire content clusterization techniques and tools and compile related keywords lists to use in your articles. This step will increase the site’s authority and boost your visible expertise for Google.
In other words, your articles will contain tons of quality terms that are usually present in high-authority articles, creating your expert digital image.
The two clusterization methods
Let us have a glance at the two most used techniques in content clusterization:
3.1 Based on Keywords
The keyword-based method implies focusing on only one keyword or phrase that you wish to rank for.
The next step would be writing various kinds of content pieces, adding your target keyword to the text’s title, and performing interlinking.
The more such articles you have written, the better Google’s reaction will follow. The effect of interlinking is a solid cluster of pages united in your target keyword in the title and the topic. After all, Google appreciates the info provided this way, so your SEO results will boost.
There is, however, a certain downside to the technique:
- If you go on writing such articles as described above in masses, Google’s reaction might disappoint you. To evade such issues, I would recommend using the second clusterization method.
3.2 Based on Tools
SurferSEO is a huge helper when it comes to the analysis and compilation of the right keywords that are sometimes unavailable without the tool. Besides, these keywords will all be related to your target one.
Overall, you are the one to make decisions; instruments are just at your service; however, these tools described above have real relevance and have proved their efficiency over time.
4. Prioritizing is a key
Once the compilation of the most relevant keywords/topics is up, you proceed to the next step — prioritizing your objectives and goals:
- your goals as a company/service
- client-enticing steps
- your audience research
- outlined strategy for content creation and link building
- increasing your domain rating (DR — an Ahrefs-created metric)
As you have picked the topics with higher demand in terms of monetization, you should go with them and write articles accordingly.
It all can get rather challenging because Google tracks down overly-optimized websites in its search for the most relevant and valuable content on the web.
5. Content Writing
SurferSEO is a great tool to boost your content quality, taking into consideration all mentioned above facts.
Of course, the human factor is of great importance, as well, because it is still a tool, and it requires appropriate users.
Besides, SurferSEO can provide you with more relevant metrics, like the article’s length or density of keywords, which is super handy, too.
The tool’s interface is quite straightforward, as is the tool’s guidance for content writing. The most important features are the following:
- Content Score — a metric you use to compare your content with that of your competitors
- Keyword Occurrences — shows how many keywords and NLP words suggested by SurferSEO you need to include in your article.
- Therefore, the two factors for your successful rankings that you shouldn’t neglect are the following:
- Well-sized Content
- Carefully set keyword density
Great Outreach Methods to Boost Search Rankings
Link building is the next step on your way to your content’s promotion.
Once you have your gold content written up, your focus should rest on finding relevant backlinks to boost your site in search rankings.
First Things First
Any more or less effective marketing strategy, as well as search engine optimization, should not oversee the chances that lay on the surface.
But first off, you should pick the right URL to get backlinks from.
Let us consider how we do it:
- Tap the Ahrefs icon and go to Site Explorer. There, input your URL and see what goes next.
- Open Top Pages data
- Choose URLs with the highest Search Traffic
- Flip to Google’s search the second page, and you get another target list
Keep in mind that the page must be properly optimized in terms of On-Page SEO. This is where SurferSEO comes into play again.
Load up the Outreach Weapon
Besides the notorious cold emails, another idea is to opt for professionalism in your digital appearance.
That means that certain amendments are to be made:
- Get yourself another domain solely for the purposes of outreach and link building
- Your novel domain needs to be forwarded to your initial domain to let anybody a chance to get a deeper look at your establishment
- Use Gmass to make an account for free, together with the Email Warmup instrument
- Mind that it will work out better if you register at Google Workplace and get yourself a new domain there, too.
Also, the process of email warmup can last for ages, almost literally, so if you have several domains, you can use this as a huge advantage.
Prospects pitching starts right now. Give or take; there are two major strategies in link building that can really work out:
- Google search
- Competitor search
- Based on the strategy picked, you need to discover the most relevant parent keywords that match those occurring in your blog posts.
As you get the list compiled, go to Google and Ahrefs and sift out low-relevance seed keywords.
Here are the crucial metrics used for the best link building campaigns:
- DR40—70+ and more
- 1000+ Traffic
- Relevant pages
A proper prospector’s key goal will be to filter out irrelevant sites that will be worth nothing in terms of your link building strategy.
Besides, they need to find reachable competitors (to steal competitors backlinks) or sites available for your link building tactics.
Also, you should avoid sites with recent traffic drops, as their authority may have been shaken just the same.
A proper spreadsheet, in its turn, should display the following data:
- The competitor’s name (if needed for your COmpetitor Search type of campaign.
- First name (if you can find one)
- Now then, let us have a look at a good prospector’s performance specs:
- 100—150 URLs per day
- Conversion rate
Among expectations are also 1000 good prospects per ten backlinks.
While prospecting is a business tough in its repetitiveness and routine, it is a must-have for any successful link building service company. However, there are tools that can lessen these odd factors.
After a week of Gmass warmup sending, the pitching itself is bound to be initiated.
Get yourself a template with two emails that will follow up within some time.
You should try being individualized in your pitching strategies to attract more valuable prospects.
Of course, you may be required to pay some fee for link building opportunities provided by certain prospects, but some links are free of charge.
Dealing with Response
Soon enough, you will be getting some response from potential prospects. Here are the things to expect:
- Automated Responses
One cannot evade them, being real.
- Link Exchange in Mind
This will require our links to cross.
- All right, Let’s Do It
These are definitely Yeses.
- Too Expensive
Not all links are that way, though.
However, some high-authority sites can charge an arm and a leg for link placement; however, these high-authority links can be of real value.
- Low Quality
It is great that we have discovered that!
After that, a response manager will once more filter out the best responses and continue developing contact with their senders.
Link Building Takeaway
As of now, you have raised your awareness of the best-possible link building strategies.
Perhaps, some of them may have been familiar to you prior to reading our extensive article, but I am so sure there must be some valuable information that you can gain from it to pursue your goals in successful link building and overall SEO efforts.
Keep in mind all the recommendations and tools enlisted in our content piece, and don’t fret using them all to maintain and expand your website’s digital presence.
Frequently Asked Questions — FAQ
What is a link building service?
Link building is crucial for your site to rank in search engines results.
Depending on the project management, the best link building service perfectly does white hat links, broken links, manual outreach, contextual links, blogger outreach, black hat link building, at times, and all the links with value, maintaining the authority of your site before Google via these inbound links by using advanced link building techniques.
Of course, some link building services may offer black-hat link building instead of white-hat links to get organic traffic growing, which is a far riskier way to build links.
Does link building really work?
The answer depends pretty much on who is doing the link building for a website.
If a link building professional is aware of the most relevant techniques, with the right tool in their employ, they will certainly reach great results in SEO.
The best link building company will, of course, employ the most advanced techniques of building links and offer their customers link building packages that will surely lead to success.
Where to get good links from?
You should get in touch with some high-authority and responsibility link building agencies to ensure the best results for your link building strategy.
Opt for such reliable services as LinksHero to be able to accumulate high-quality inbound links to your website.
What is the cost of link building?
If you are after high-rank links, you will be looking at something about 200—300 USD.
However, the price may be less or more— regarding the authority and strength metrics.
The cheapest links have no real value, so don’t bother looking into them.
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