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How We Build Links for Clients in 7 Steps
❌ Are tired of crappy links from fake sites
❌ Can’t risk your website’s long-term success by buying links
❌ Don’t trust a non-transparent service that kinda doesn’t mean what it says
✔️ Need an agency that helps to grow your traffic by building top quality, outreach-based links to your website…
Then you are in the right place because I’m about to address the #1 issue most clients have with agencies – transparency.
Down below is the process we use for building links (we also include the pricing down below).
My business teacher in school used to say:
He obviously stole it from Benjamin Franklin (who probably stole it from someone else) but that’s not the point.
Our main goal at this stage is to design the campaign based on your goals and budget.
What Types of Links Do We Build?
We are a white hat link building service which means that all we do is promote your content to the websites that might find it useful (enough to link to).
These are pages that were specifically created for listing useful and relevant links.
I love getting links from resource pages because they are curated (i.e. it’s hard to get on the list), which means that are very safe for link building.
They also are rich with accumulated Page Authority (PA), which means that you’d benefit from a link on that page a lot quicker than from a freshly created page (like with GP).
We find resource pages by using the following operators:
- keyword inurl:links.html
- keyword inurl:links.htm
- keyword inurl:links -inurl:links.htm -inurl:links.html
- keyword inurl:resources.htm
- keyword inurl:resources.html
- keyword inurl:resources -inurl:resources.htm -inurl:resources.html
These are pages that are similar to your content in some way (e.g. they can be completely different, but still relevant; that’s what matters the most) and they also have a high number of inbound links from other websites.
Our job is then to extract all those referring domains and pitch them our content.
I’m simplifying it big time, but the idea is to say:
“Hey guys, we saw you link to this (competitor’s) article but we have this new, updated piece – wanna check it out?”.
We discover competitor pages by finding URLs with a high number of incoming backlinks.
No matter what people say, guest blogging is a working sustainable and safe link building strategy when done correctly (more on that in the next section).
Our strategy for guest posting is about finding real sites that don’t even mention that they accept guest posts.
We then pitch these guys and land amazing quality links!
Above strategies are the core of our service but we are also experienced in:
- Infographic link building (we even design the visuals)
- Broken link building
- Journalist outreach
- Sponsorship link building
- Expert roundups
- Link roundups
How Do We Assess Link Quality?
We want to be proud of the links we earn for our clients and this is why we manually check EVERY SINGLE WEBSITE.
In the process we assess quality based on the following three factors:
If your website is about online education a link from a cement manufacturer won’t really help you.
Domain Rating (DR)
This is a metric created by Ahrefs and, while it’s not at all 100% accurate, it still gives a good bird’s-eye view on the website’s quality.
We generally aim for anything higher than DR10-20 (depending on the niche).
Checking websites and their appearance is part of the reasons we look through every single prospect manually.
Traffic is an important indicator of a site’s quality.
There are exceptions but if a site has no traffic (or it’s been decreasing steadily), it most likely means that the website is no good.
DR and traffic put together provide a good picture of a website’s quality.
2. Work Schedule
The type of white hat link building that we do has a lot of moving parts involved.
This is why we need a clear action plan before we do anything.
Depending on the project, budget and timeframe, we would create a prospecting and outreach plan.
Our goal here is to have a clear path that we could show our clients.
This is how we set our expectations regarding the deadlines and link targets.
Here is what a typical plan looks like:
We use Google’s search operators to find websites that are most likely to link to the content that we are promoting.
We process big number of websites and to speed things up we use a very powerful tool called Scrapebox.
We then look through sites, assess their quality and record URLs, First Names and Emails into an Excel spreadsheet which we later upload to an outreach software.
We use FindThatLead to search/verify email addresses and Buzzstream as our outreach tool.
Once we have a good number of prospects we slowly start the process of reaching out to them.
We use highly personalized outreach templates which provoke people to reply and get you links (just because they are so awesome).
In fact, one of our templates was featured on Ahrefs with a title “good-outreach” – here it is:
5. Replying & Following-Up
Following up with prospects is essential because the absolute majority of links comes from follow-ups and this is where Buzzstream does its magic.
Replying to messages in the right way is also a skill that we possess.
For example, if we get a negative reply for a resource page pitch, we try to instead pitch them a guest post.
Quite a number of people agree to proceed with that instead – we leave no stone unturned.
Another important thing that we keep an eye on is following up with Agreed but not yet Live opportunities.
Frequently people say that they would link to the content that we promote but forget to do it!
6. We Build Links
And keep our clients happy!
We are proud to help building long-term brands that are here to stay.
This is why we don’t use any gimmicks (as you could see), pay for links, nor do we use anything as dangerous as PBNs.
Here is what our data base looks like when we start getting links arriving – isn’t it beautiful?
We offer all our clients a Google spreadsheet that is automatically updated every time we get new links.It means that, you can always log into it (24/7 actually) and see the progress of our link building campaigns.
And, because we only have 5 clients at the time, I am always available to jump on a call with you to discuss any of the questions/concerns you might have.
Please note that we are a manual, hourly-based white hat link building service that actually goes out there and does custom bespoke campaigns.
However we understand that you need to have an estimated number of backlinks you get for the money you invest.
Given that, here is our pricing structure.
Real Client Reviews
How We Can Help
Resource Page Link Building
Infographic Link Building
Why Linkshero Is Different
100% White Hat
No Paid Links, Web 2.0s, Forums, PBNs…and, God forbid, blog comments.
5 Clients MAX
We want to deliver best quality so we only accept 5 clients at a time.
Real & Honest
We actually do what we say we do – you saw our process.
We will fit your requirements by providing a flexible campaign design.
Our Case Studies
USE OUR 5 MOST EFFECTIVE LINK BUILDING STRATEGIES
These are the strategies we use to build links for any of our clients in 2019 & beyond.
If I only got a dollar EVERY single time I get asked this question…I wouldn’t need to run my agency!
We work with top tier corporate companies and high level businesses that can’t risk their long-term success for a shady link.
To the date we, at Linkshero, have never paid for a link and continue to enjoy amazing success with outreach-based campaigns.
Again, we don’t use PBNs, forum links, Web 2.0s…nor any other shady tactic.
We are also not in a business of being dishonest – if we say we don’t do all those things, we mean it.
Please read our process more carefully.
We find prospects in real time and only then reach out to them pitching your content.
We do NOT have pre-arranged relations with websites – that’s the idea behind 100% white hat outreach-based service.
Having said this, we can certainly show you all the prospects that we find for the outreach stage. You can even go over them and delete the ones you don’t like (this is what some of our top tier publicly owned companies are doing just to be on the safe side).
We are a highly-customizable service that maintains a suuuuuuper small customer base (no more than 5 clients at a time) in order to be able to maintain high quality of work and actually have some fun doing it.
We work with top tier corporate level clients that have internal marketing teams.
Given that, our minimum monthly budget starts at $4000 with a 3-month (minimum) commitment period.
Currently our average order is at $8000 per month.
We guarantee that we will do exactly what we said that we will do.
If we don’t manage to accomplish the task on time, we will either ask for an extension (that’s mentioned in the contract) or refund the amount relative to what wasn’t finished.