So, Why Linkshero is SO MUCH Awesomer Than Anything Else?
5 Clients MAX
We are a premium service and only accept 5 clients at a time. No exceptions.
No Web 2.0s, Forums, PBNs…and, God forbid, comment link building.
Real & Honest Outreach
We actually do what we say we do – see our process down below.
We are flexible with campaigns and proactively
Right...You Want Links, Don't You?
If you were doing some research (or even tried some link building agencies already) before ending up here, at Linkshero, you would know that…
A TRULY white hat service is very hard to find.
Typically what you get from (super non-transparent) vendors falls into one of these:
- PBNs. Vendors say these links aren’t PBNs but they actually are – horrible!
- Paid Links. We recently got a big client that came to us from a well-known agency which, essentially, was paying for guest posts.
If you are responsible for a large business, you might not want to risk your long-term well-being.
- Spam. And other black/grey hat techniques (e.g. Web 2.0s, forums etc).
Linkshero is none of the above – we build real, outreach-based links that evolve around promoting your quality content.
And here is exactly how we get links (real case study alert! 😉 ).
How We Build Links for Clients in 7 Steps
Our process is brutally honest and fairly simple – there are 7 key steps:
- We find your best content
- We schedule the work
- We find websites that are most likely to link to your content
- We reach out to them at scale
- We tirelessly reply and follow-up
- We build links
- We report to you
Step 1: We find your best content
We rely on quality content to build links to.
It’s kind of self-explanatory but the majority of people (and that’s not to offend anyone) miss the point – building links to ugly, useless content won’t cut it.
First, you won’t get anyone linking to you (why would they).
Second, even if you manage building links to that to get to Page 1, Google can still downgrade your page based on human behavior (e.g. people leaving the page right away).
The point is…
You need good content!
We help our clients to create great content (including visuals) and advise them on their content calendar.
Above is the real example of a page that our client put together (you can watch the video at the very top of this page to see it all).
This article is pretty massive.
It talks about a lot of things to do with Copyright (it even includes the history).
Also, this page is purely informational – it doesn’t try to sell you anything.
Now that we have a powerful piece of content to promote, we move on…
Step 2: We schedule the work
The type of white hat link building that we do has a lot of moving parts involved.
This is why we need a clear action plan before we do anything.
Depending on the project, budget and timeframe, we would create a prospecting and outreach plan.
Our goal here is to have a clear path that we could show our clients.
This is how we set our expectations regarding the deadlines and link targets.
A typical schedule looks like this.
Step 3: We find websites that are most likely to link to your content
Depending on the campaign we look for websites that are most likely to link to you.
We find leads using:
Google (and a heavy load of all sorts of Chrome extensions)
Pitchbox (at $390 per month, the Bentley of Outreach-Based Link Building)
What sort of websites do we search for?
Here are some of the most common examples.
Resource Pages. These are pages that were specifically created for listing useful and relevant links.I love getting links from resource pages because they are curated (i.e. it’s hard to get on the list), which means that are very safe for link building.They also are rich with accumulated Page Authority (PA), which means that you’d benefit from a link on that page a lot quicker than from a freshly created page (like with GP).
For our “guide to copyright” post, this is what a typical resource page would like:
Competitor Pages. These are pages that are similar to your content in some way (e.g. they can be completely different, but still relevant; that’s what matters the most) and they also have a high number of inbound links from other websites.Our job is then to extract all those referring domains and pitch them our copyright guide.
I’m simplifying it big time, but the idea is to say:
“Hey guys, we saw you link to this (competitor’s) copyright article but we have this new, updated guide – wanna check it out?”.
Guest Posts. I am really not a huge fan of these because currently they are being spammed out.More and more bloggers ask for money to actually publish guest posts – not good.Hence our strategy for guest contributions is very different to the rest – we pitch to those sites that are not explicitly saying that they, in fact, accept guest posts.As a result, our guest post leads are on a different level.
Depending on the campaign, we can use tactics like:
- Infographic link building (we even design the visuals)
- Broken link building
- Journalist outreach
- Sponsorship link building
- Expert roundups
- Link roundups
Once we got all the leads we need (as per our plan), we move onto the next stage of our link building pipeline.
Step 4: We reach out to them at scale
But before we do that, we create outreach templates.And this is when Pitchbox comes into play with its conditional logic – it’s scary just how personal our emails end up being.
Depending on the campaign, we may be sending 1000+ personalized emails every week.
Here is what a “mission control panel” looks like in Pitchbox:
Step 5: We tirelessly reply and follow-up
We pitch every lead we have 3 times because the vast majority of links come as a result of follow-ups.
Once we actually get a reply, we start “selling” an opportunity to link to the content that we are promoting.We use a bunch of different ways to persuade the person on the other side of the screen.After sending thousands of emails, we know exactly when to push a little and when to keep it cool.
After going through a whole bunch of rejections (as most of them are – that’s the reality), negotiations and follow-ups we get to the sweetest part!
Step 6: We build links
And keep our clients happy!
We are proud to help building long-term brands that are here to stay.This is why we don’t use any gimmicks (as you could see), pay for links, nor do we use anything as dangerous as PBNs.
Here is what our data base looks like when we start getting links arriving – isn’t it beautiful? 🙂
Step 7: We report to you
We offer all our clients a Google spreadsheet that is automatically updated every time we get new links.It means that, you can always log into it (24/7 actually) and see the progress of our link building campaigns.
And, because we only have 5 clients at the time, I am always available to jump on a call with you to discuss any of the questions/concerns you might have.