...who has years of first-hand experience with SEO. He excels at white hat link building, even in the toughest of industries. He's strictly a white hat SEO who never pays for a link, meaning that his strategies are completely safe for any website.
Rohit Palit // Techtage.com
No doubt, link building is one of the most important continuous SEO activities.
In other words, if you want to rank and get FREE organic traffic to drive your business through the roof while sipping Piña Coladas on the Bahamas, you need someone to take care of your links.
This when Linkshero comes in... 😎
My name is Artem and I founded Linkshero because I needed a link building service I could trust myself (you can read my full story here).
There are 3 main problems you might have already seen while shopping around:
1. Zero Transparency. Agencies don’t show you how they do things and hide all the processes from you. If they have things to hide, how legit could they be?
2. Bullsh*t Links. Spammy link building is a staple of conventional poor quality services. This is when you get Web 2.0s, spammy comments, PBNs...all pointing to your real business website. Rest assured that Google Penalty will follow next.
3. Dishonesty. They tell you “it’s white hat”, but then your site ends up on a homepage of a website that is a part of a PBN. It happens all the time and I really hate that.
With all this in mind I wanted Linkshero to be something that you can trust your business to (while sipping Piña Coladas on the Bahamas of course).
Something that would push your business to grow and succeed in the long-run because it is just SO GOOD that one can’t ignore it.
You have access to everything that we do:
Anything you need to look at - we are there with our books 100% open!
In fact, we are so transparent that you can just steal our process (it’s the execution that you can’t get hehe).
We build links using a solid process of blogger outreach.
In other words, we simply tell people that are most likely to be interested in our content about its existence.
And because the content we pitch is extraordinary, people can’t help but link to it...after a minor email "push".
We are honest about everything we do and NOT do.
Expect no “surprises” you’d need to address with the next Google update.
Linkshero...as honest, as any government is NOT. 😀
Here is our collection of previous link building case studies:
Time for the unprecedented - I am now going to show how we build links...from A to Z.
Grab a coffee/tea or hot chocolate with marshmallows because this one is long 😉
Our entire process is divided into four stages.
Let's look at how we do things in detail...
As we are building real business and long-term value here, we need to familiarize ourselves with your business and your website.
This is what we do during this stage and there are 3 steps that we always follow.
Once the payment is processed, you get a form to fill.
Here are some of the questions that we ask:
You would need to provide as much information as you can because we will be building real relationships with real people on your behalf.
Why is this awesome?
Well, if you decide that you don’t want to work with us in the future, you would still have this REAL people that we built these relationships for you.
If you understand the power of what good people can do for your business...
Maaaan...you understand how insanely awesome this is!
We had our clients invited for interviews and local events, based on the blogger outreach we did for them.
How cool is that for a link building service?! 😉
Tree rings record all sorts of things that happen with a given tree over the course of its entire lifetime.
Google’s Search Console & Analytics are kind of the same thing for your website.
We need to see if there are any existing problems, so that we don’t waste our effort.
We can also find some opportunities that we could translate into gains really quick.
We use Ahrefs, a leading data-driven marketing toolset, to decipher your website.
By doing this we want to check these 4 things:
We also run a quick speed test and give recommendations based on the results.
Please note that we are “just” a link building service, so we won’t be able to resolve that for you, but...SEO is like a human body - everything is interconnected (so we can’t ignore other problems your site might have).
By the end of the onboarding stage we know:
In other words, we have a solid understanding of your business.
Time to move on!
During the onboarding stage we take in as much info as possible because we use it to plan a winning link building strategy for you.
Our planning also depends on:
True white hat link building is campaign-based.
It means that we need to have some content that is worth linking to before we actually start building links.
Link builders call this type of content “linkable assets”.
A linkable asset is something that people are willing to reference because it’s remarkable, outstanding, extremely useful, innovative...basically anything extra-ordinary! 😎
Anything extra-ordinary that brings insaaaane value to your audience (this is a good cue to keep in mind - give amazing value to your audience and links will follow. I promise!)
And here are typical examples of linkable assets:
- Original research
- Visuals (e.g. infographics)
- Expert guides
- Any combination of the above and more…
Creating a linkable asset is an art-based science which also requires some luck. Sometimes we have amazing results, but sometimes things flop and we start we the new idea (see - we are already super honest! <3).
To sum it up...
Each campaign starts with planning and creating of a linkable asset, followed by the actual link building. This is what “campaign-based” means in our context.
Now - let’s move on. 😎
There are generally two NOT mutually exclusive paths we could take.
We like using their combination because it brings the best results, but it depends on the case by case basis.
So, if your budget allows, then we would definitely take you towards building a few, but remarkable pieces of content that would be like pillars of your website.
There is still a massive misconception regarding posting frequency…
It’s like, if you need Google love (and traffic), you need to be posting 3 times a day every single day (I am dramatizing a bit to get my point across).
This is just BS.
There are quite a few websites that have very few pages (e.g. like 17 in total (!)) and easily get 100,000+ monthly unique visitors).
The recipe to their success is simple:
This is what we help you with at Linkshero! 😎
- Step 1: Create LOOOONG Form EVERGREEN content
- Step 2: Promote it like there is no tomorrow
We use these following resources to get ideas for a killer piece that would drive insane traffic to your website + get you a ton of links:
I came across linkable assets that are 7000+ words.
Yes, that’s massive even for the online marketing niche (arguable the most difficult niche to rank in).
To go through a massive page like that, you need to have a tooon of formatting + visuals.
In other words, you can’t just dump a 4000-word piece on your website (even though it’s great and awesome and amazing), you need to take a looot of care formatting it - creating white space, headlines, going bold and, certainly, including visuals (please don’t go for stock images though).
There are 2:
So if you create smth like this, go all in - leave no stone unturned!
- A lot lower bounce rates
- A looot higher page dwell time (Google rewards those that provide sticky content like by a LOT)
The benefits of building linkable assets are massive:
- First, you get new content for your blog
- Second, you can get many quality links via blogger outreach
- Third, you can get people to subscribe (via PDF Download of that same post)
- Fourth, you can rank for a loooot of keywords, when you are #1 for the main target keyword of yours (on average, if you rank #1 for the main keyword, you also rank for 1,000 long-tail keywords - imagine this traffic potential!)
If you are new to link building, then you should know that guest blogging is one of the most commonly used white hat link building strategies out there.
It works, but it gets abused by marketers all the time, so quite a few webmasters started asking for money to get them posted on their websites.
This is explicitly against Google’s TOS.
On top of that, think of it this way, if they sell to you, then they sell to anyone!
Only God (and Ahrefs) knows who they sell links to!! (casinos and viagra anyone? 😉 )
So, money corrupts the system and, honestly, we would never put your business at risk.
We use guest posting as a way to build genuine relationship with those websites that are actually real and relevant to your niche.
If they ask us for money, we say “see ya l8r allig8r” and move on to the next lead.
Yeap, Linkshero is too honest to thrive on this market? 😀
If we are moving along with LAs, then we need to plan things ahead and follow the plan step by step...ferociously. 😎
Again, our goal is not quantity...it’s quality!
I would much rather post one exceptional piece once a month (and get a ton of links and features in all sorts of places) rather than dump 10 average entries in one week.
Yessss...that’s how important that is.
Depending on your budget and output capacity, we would have a different number of linkable assets produced every month, but if I was to pick a number - 2 per month would be the rule of thumb.
Ready with content calendar?
Now is the time to take action! 😉
By the end of this planning stage we know:
Link prospecting is the 3rd stage of our top quality white hat link building service.
In essence, link prospecting is simply finding leads that are most likely to link to your business.
Here is what these leads look like, once they are organized in a client's spreadsheet:
Depending on the path we choose, the type of content that you are willing to produce (or already produced) and a few other things, we will be looking for the following prospects...
Depending on your niche, guest contributions can be insanely effective for getting referral traffic and building authority (which obviously converts into links...you link junkie lol).
In link building universe guest posting (aka guest blogging) is basically writing on somebody else's website in exchange for a backlink.
When done with quality in mind, it is a great way to meet new people, expand your audience, build authority and even get some new business!
There are 3 types of blogs on the internet:
I like this method a lot because sometimes it gives insaaane results!
The only “negative positive” thing here is that before you actually deploy this type of link building, you need to create an outstanding linkable asset (you must do that anyway - there are no excuses).
We would simply find all the worthy links that you competitors have and try to get them to link to us as well.
Let’s assume we created an absurdly awesome guide on “dog training”.
We would now go and find all the articles that are relevant to our piece AND have a substantial amount of backlinks pointing to them (all this via Ahrefs).
We would then filter out the rubbish that they might have accumulated over time and record them into our database for the outreach stage.
By the way, here is my very own video of competitor link building...check it out:
This type of link building is very common and we use it extensively.
A resource page is simply a page with helpful links that point to external helpful resources.
Only exceptional content gets featured on those pages (that’s why you need a killer LA).
Everything on the Internet has a footprint and resource pages are not an exception.
Going back to our “dog training” article…
In order to find relevant resource pages, we would type “dog training inurl:links” in Google’s Search.
By doing that we really tell Google that we are interested in results that contain the word “links” in their URL + they must be relevant to dog training.
We then filter all the results and record relevant quality leads in the database.
Another great way to build quality backlinks is by the means of link roundups.
Link roundups are very similar to resource pages with one main difference - they are time-sensitive.
In other words, they are usually collected over a specified period of time - weekly, monthly etc.
Here is an example of a typical link roundup: “Monday Link Roundup: Best Posts From Last Week”.
Again, very similar idea with resource pages - type “dog training link roundup” in Google Search and you might already seem some results.
We can also fine-tune what we get by telling Google we are only interested in the roundups posted during the last week/month or any custom date range.
All the viable leads are also recorded in our database.
Above are the most common types of link prospecting, but we at times we also use:
Link prospecting is a continuous process of our white hat link building service.
By the end of this stage, we have all the prospects required for the next stage of process - outreach.
This is the final stage of our link building cycle.
This is when we “pull the trigger” and pitch our leads whatever we have.
To do this we use personalized emails that are most likely to trigger a positive response.
Let’s look at this stage using the 2 paths I mentioned earlier.
Our main goal here is to sell YOU as an authority that would provide great content to their audience.
Given that you are an expert in your field many other blogs will LOVE to have your your input on their websites...and we just make that happen!
After a successfully secured guest post not only you get a link to your website, but you have a VERY powerful new connection with the person on the other side of the screen. You will be able to grow this collaboration into something big.
Based on our guest post pitches I had my clients:
I hope you now see why getting a link to your website is literally the tiniest outcome our link building service gets you.
Our main goal in this scenario is to show your extraordinary content to those that might be really interested to learn more about the whatever subject you wrote about.
The really cool thing is that we have a killer reason for outreach - we have a “WHY?” question ticked off.
We reach out because we saw them interested in the subject before and all we do is feed them something they already liked in the past.
Based on this simple principle that works all the time we had:
Which brings us to…
If you ever sent cold pitches, then you know how daunting that actually is - you get little reward for all the hard work because EVEN WITH a toooon of personalization, there won’t be many results.
This is why quality white hat link building is so laborious.
To give you an idea of conversion rates for the 2 paths…
Let’s talk examples.
If we were to get you 10 GP placements at 5% conversion rate, we would need to email 200 targets.
To do that we use heavily personalized outreach templates.
Given that they are sent to a properly found target audience, we get the most quality white hat links possible.
What’s more daunting and time-consuming that sending emails?
Managing replies and following up!
You might be surprised to know that most of the backlinks actually come from follow ups - that’s what many link builders don’t say.
We usually follow up once or twice before moving forward (we could have bombarded them for a lot longer, but we don’t want your business to end up in spam boxes and your reputation associating with aggressive spam).
Managing replies is also very time-consuming.
Sometimes people don’t understand or get confused, sometimes they want more details...so it takes a lot of time.
Another special category of people - those that are genuinely interested in our pitch, are happy to include the link, but then disappear after some negotiation.
We are able to track that with Google Sheets, which means that we leave no stone unturned.
Last time it tooks us 6 weeks to secure the link after the initial contact we made with the lead - now that’s negotiation skills!
As I showed, a true white hat link building service is a tooooooooon of work.
By all means, it’s not a commodity which one can just buy (even though there are tons of websites selling the notorious “link packages”).
At Linkshero, we are pumped to work with you only if you are a real business, looking to build great content and look to succeed in the long-run (I love the “because they are too good to ignore” phrase - this is what we strive for every time).
We charge a flat rate of €2,000 for 200 targets and guarantee a minimum of 10 links.
Here is a few things I want to expand on.
Ok, here is how it works.
Finding, filtering and recording 200 leads into a spreadsheet takes about 20 hours.
Writing templates, pitching, managing replies and following up takes about 25 hours more.
This makes a total of 45 hours.
Now that we divide €2,000 by 45 we get €44 per hour payment, which is a veeery affordable SEO price (in fact, SEO prices usually start from $100 per hour, so we are bargain).
And on top of that you don’t just pay for the time we work - you are actually guaranteed results!
We put a ton of effort and work a lot for our clients - quality in this regard is hard to scale.
On top of that I don’t really want to scale because being an oversubscribed small giant is a lot more fun for me personally.
Nope, no money back guarantee because, again, you pay for the time we work + your guaranteed results.
We continue pitching until we get you those 10 links. That’s, obviously, free of extra charge.
You get them for FREE!
This is why our service is so good price-wise...
You get your white hat links for cheap IF you have content that people are stunned by! 😉
We tried that in the past, but we don’t do that anymore because when link builders try to create content...it doesn’t work.
Ideally we want you to have your in-house (or freelance) content creator that we could be in touch with directly in order to share ideas and feedback on what to create and how to write it (there are specific steps they could take in order to create linkable assets that get links).
Here are a few bits:
I was looking for some SEO advice for business development of our company in engineering sector and, given that I knew Artem for his affiliate marketing experience, I reached out to him (LinksHero). Even though he doesn't offer full package SEO service, he went an extra mile to explain us what needs to be done. Great service. I recommend it.
PASCAL SCHULZE // Via Google Reviews for LinksHero SEO Consultancy
A conventional SEO agency is a jack of all trades and a master of none.
LinksHero is only focused on what improves your SERPs and brings you traffic...link building.
We have a priest-like team that lives by White Hat Bible. We also go to SEO Church and wash our hat every 2 days, so it's white. We mean that.
We share our outreach emails with you, our Big Brother. We can even show you how we do things.
Yes, we are that transparent.
For guest posts, we promise link placement for 12 months.
If it disappears, we replace it for free.
Yes, we are that legit.
It's not only about authority and rankings. Relevance matters a lot and during our outreach campaigns we look for just that - relevance.
We currently offer three things - blogger outreach, article writing and guest posting. We believe in our services 100% and use all of them.
No PBNs, no 2.0s, no Tiers, no article directories, no other spammy scam. Only real sites with real traffic. We are 100% White Hat & Transparent.
Full disclosure - I knew Artem (the founder of LinksHero) for a long time.
His traffic success with SteakEat.com (he hit 130,000 unique monthly visitors at a time) showed me that he knows his stuff.
When I was launching my site - zafferanozaffiro.com - I used his service from the very start and it proved itself once again.
I recommend LinksHero and will use it again for sure!
ALESSANDRO NICOLETTI // Founder of Zafferano Zaffiro
These days 1 quality backlink overpowers many poor quality, irrelevant links. Get your quality links with LinksHero Today!