Artem (Linkshero) is a very witty person who has years of first-hand experience with SEO. He excels at white hat link building, even in the toughest of industries. He's strictly a white hat SEO who never pays for a link, meaning that his strategies are completely safe for any website.
If you need high-quality backlinks, then Artem (Linkshero) is your man! His inquisitive mind, the highest human and professional skills will help you increase your organic traffic. You can always rely on him, and I'm proud to be his friend and colleague. Hurry up to become his client, because he's already a link building superhero!
What Makes Linkshero Different?
Here Are 4 Big Benefits Of Using Our Link Building Service:
limited to 5 Clients at a time
We only take a maximum of 5 clients.
This is the only way we can guarantee top quality service & support to every one of you.
100% Transparent process
Every single question you may have will be answered - we have nothing to hide.
And here is our link building process.
100% White hat service
Nothing but white hat outreach (resource pages, BLB, competitors, GPs, infographics...)
We do NOT pay for links. Ever.
100% money back guarantee
If we fail to deliver the required number of links, we will refund the amount proportionate to the links outstanding.
And Here Is Our Arsenal of White Hat Techniques
Resource Pages Link Building (aka RPLB)
There is always demand for quality evergreen content and very often we pitch that content to webmasters that curate their resource pages.
These pages are lists of "Useful Links/Resources".
Competitor Pages Link Building (aka Shotgun Skyscraper)
This strategy works great in niches related to health, fitness, travelling and business.
Just like with the "Resource Pages" strategy above, this approach requires remarkable content that we could pitch prospects.
The idea behind is that your content is a lot better, newer, more complete or takes a whole new approach to the subject.
Broken Link Building (aka BLB)
We are not getting younger and...so is Internet!
This creates a whole bunch of "dead" 404 pages that we must fix...by pitching something that's very similar to the content that was linked to originally.
This technique works good all around and we use it to complement our campaigns.
Infographic Link Building (aka Guestographic)
Infographics were abused in the past so this technique became somewhat less popular.
Fortunately, this is rubbish and there is still a lot of demand for quality visuals with useful data.
We effectively use this technique for e-commerce and affiliate-type link building.
Guest Posts (aka GPs)
An all too common technique used (and currently abused) in link building.
We also use GPs during our campaigns...but we have certain limitations:
- We never pay for them (if we get a webmaster asking for $, we politely decline and move on)
- We try not to exceed a 50% threshold meaning that 5 or less (out of 10) links that we built come from GPs (many campaigns that we run have 0 GP links)
- We try to pitch blogs that don't publicly state that they accept GPs
Link Roundups (aka Link Roundups)
Very similar to Resource Pages, Link Roundups are more time-sensitive collections of niche-related articles.
For example, link roundups can be:
- Weekly (e.g. Friday Link Roundup)
- Monthly (e.g. September Link Roundup)
- Yearly (e.g. Best Resources of 2018)
P.S. The above techniques are the foundation of our work but we can get creative with Twitter, commenting and other strategies in order to land quality backlinks for your company.
The Code of Link Buidling | Linkshero
If you are looking to outsource your link building to an agency, then please read this super short Code of Link Building.
The Problem With Buying Links
The vast majority of link building services just care to sell you links because...well, that’s what you pay for.
That really bothered me all the time (partly due to my natural feeling of fairness, legitness and transparency) because a lot of what they do is really shady.
The funny thing, the links they sell can actually work...but only in the short-run.
It goes like this:
You get crappy links (with manipulated high DA), then your rankings can go up (as it takes some time for Google’s algo realize what you are up to) and you are happy.
Then you might even stop working with that agency (because, well, your rankings are up, right?) and then the algorithm will penalize you in a few months (or with the next update).
The reality of our industry is that people don’t take the time to understand what link building is about, buy crappy services for cheap and then get what they paid for (and part of it wasn’t their fault).
Why Would Anyone Link to You?
So the problem is that people treat links like commodity.Oh, we need 10 links per month, Bob. Let’s guest post!
Don’t get me wrong - this still works (even though big players are shifting away from this inelaborate type of link building - they pay us big money for that).
But this is only a short-term strategy.
To really BE a business (in this online world), you need to give away some sort of real value.
What’s that you got on your website that people would love to link to?
We call this a linkable asset.
This is just a form of link-worthy content (examples below).
Once you have that (and very often you only need just one of those to get the party started), you are set.
It’s really that simple.
Here is Why People Link to Things
Fortunately, there is only a handful of reasons.
People link to other content because:
- It’s Useful
- It’s Controversial
- It’s Innovative
- It’s Authoritative
- It’s Fun
- It’s Fresh
Now I am going to give examples for each and every one of those.
If you created something useful for other people, then it has all the potential to acquire links.
- 101 (Beginner) Guide
- Expert (Advanced) Guide
- A “How to” Type Article (with excruciating detail)
Example From a Former Client
We had an Airbnb-like client focusing on travelling to Iran.
We decided to create “Iran Travel Guide” and ended up acquiring good white hat links for it using resource page link building.
The guide still ranks on Google’s first page and brings a hefty % of traffic.
This means that:
- People (potential clients included) discover the guide and subconsciously learn about the brand (1st touch point out of 5-9 before they make a purchase)
- Some of them would already book their stay using the platform
- Those that don’t, would end up on the retargeting list (Facebook and GDN)
It would also be a good idea to make the guide available as a PDF for people to leave their emails in order to receive it via their inboxes.
Once you get their emails, you know what to do next 😉
You can read about this case here.
People love linking to controversial pieces that go against the grain of the public opinion.
So if you have a statement to make, go for it!
Not everyone will like you but you are not a $100 banknote anyway...
Example from Real World
I met Rand Fishkin (the founder of MOZ) at theInbounder conference in Madrid in 2018.
During his (awesome) presentation he told us a story about his wife, Geraldine.
Geraldine runs a cool blog...and she wrote about Mario Batali’s (a famous chef) sexual misconduct apology which she titled:
“I Made the Pizza Cinnamon Rolls from Mario Batali’s Sexual Misconduct Apology Letter”
I suggest you google it and just skim through it...it’s crazy (in a good way).
Here are some quotes to get you a taste of it:
- Batali does not specify how tightly to roll the dough. I do so too tightly because fuck everything.
- I was right about the texture – the dough is too tough. I hate them, but I keep eating them. Like I’m somehow destroying Batali’s shitty sexist horcrux in every bite.
Sounds savage (it is)...
But the “linking” results are crazy:
-> 215 (!!!) links coming from the likes of New York Times, Politico, The Daily Beast, Geekwire, Anews etc...
But that’s not everything.
Geraldine got a lot of media attention (being invited to shows) as a positive collateral damage.
All that from just one well-made, carefully timed post she published making a statement (yes, this also requires some luck so I am not discounting survivorship bias here).
This one is really easy.
Got something new you created?
It can get links.
I am not saying you should create a Tesla or a new Cryptocurrency...
I usually get a lot of ideas from studying what works in one industry but has never been used in another industry (if you read Nassim Taleb and the story about how it took long to create luggage with wheels attached to it, you will get it; google for “The Story Of The Wheelie Suitcase And The Importance Of Implementing Innovation”).
If you have authority in the field then your word weighs more than anybody else’s.
Say, if me and Jamie Oliver both shared our omelette recipes, which one would you most likely try?
When it comes to cooking, Jamie is an authority so you are likely to try his recipe (and possibly link to it afterwards).
Another way of thinking about authority is when you need someone else’s expert tip in order to back up your point.
Using studies, surveys and research to back up your point is a good way to make a statement.
Now, can you think of a way to become a quotable authority in your field?
If something is really funny, then people can link to it...yes.
But it’s a bit too simplistic on its own so I advise you to use a combination of Fun (as a broad term) with other characteristics of a typical linkable asset that we are covering here.
Can you be fun and authoritative?
Can you be fun and innovative?
You see my point.
Emotions amplify your efforts and ROI (just see Geraldine’s post).
We are not getting younger...and so is Internet!
This means that many of the articles people are linking to have diminished (or completely lost) their value.
Can you provide a fresher piece on the subject?
Can you include more examples?
Can you keep your work updated?
Example From a Current Client
We have been promoting a page that talks about copyright (and does so in great detail, touching many adjacent topics - a truly valuable asset).
We noted that there are other copyright guides that are a lot older than what we got…
So all we did was ask all those websites (linking to older guides) link to ours, as it’s fresh(er) and includes the important updates (that other guides failed to include).
Can you, as a business, create a guide that you would then keep updated?
Or would it be some important stats that are essential for your industry?
Fresh, up to date content is a very good angle for link building in niches like:
- The list goes on…
To us, a link building service is not (just) about building links…
It’s more about helping you find that silver bullet (linkable asset) which would then supply you with clients in the years to come.
And, yeah, you will get your links too.
Written by Artem | Linkshero
True white hat link building takes a lot of effort, patience and strategic planning. If you are looking for a service you could trust, then Linkshero is for you. Their integrity and desire to help your company grow is inspiring.
Here Is Some Of What We Did In The Past
359,155 Users Over 171 Days (aka "40+ Links Later")
This is how Linkshero helped a client in a competitive CBD Oil niche to steadily gain authority and traffic.
42.85% Traffic Increase in 3 Months
Here is how we developed a killer linkable asset AND built links to it in no time.
9 Quality Links & 1543 Shares in 8 Days of Blogger Outreach
Here is how we got an article go viral overnight (over two nights tbh), built links and set it on autopilot.
Artem (Linkshero) is very dedicated to his work. He specializes in link-building and it's very good at it. He always experiments with new ways of getting links so he can help his clients rank higher in SEPRs. Another thing that I like about working with Artem is that he is very friendly and easy to communicate. If you need an SEO specialist that will understand your needs and delivers on his promises, then hire Artem.