Last Updated on by Artem K.
Resource page link building is something we use as a part of our link building service.
In fact, it can be used for SaaS link building, Ecommerce link building and other areas that are more traditional (e.g. cars, football etc).
It’s safe and fast…
In fact, we regularly use this technique for pushing high competition keywords onto the first page of Google.
And now I am going to explain how it all works. 😎
Resource Page Link Building
Resource pages are link pages that some webmasters create in order to provide their visitors with top-rated resources that are relevant to them.
Here is what a typical resource page looks like:
All of the above links are pointing to external websites that offer some form of remarkable content (if you are into football, I bet you’d click on something 😉 ).
Resource page link building is safe to use and scale – at Linkshero, we use it all the time!
PROs of Resource Pages Link Building
1. Resource Pages are Easy to Find
All you need is a selection of relevant keywords you are using to find the prospects combined with advanced search operators.
For example, if you are looking for anything that’s related to soccer, you can try the following:
- soccer tactics inurl:resources.htlml
- soccer tactics inurl:resources
- soccer tactics inurl:links.html
- soccer tactics inurl:links
Here you are asking Google to search for “soccer tactics” but only return the results that contain “resources.html” (in the 1st example) in the URL as this is what typical resource pages structure looks like.
These four advanced search operators are usually enough to find most of resource pages on te subject but…you can also try these:
- keyword intitle:useful links
- keyword inititle:useful resources
When you used above you simple tell Google that you want it to search around the keyword you use only showing you the results that contain “useful links” or “useful resources” in the title.
2. Accumulated Page Authority
When it comes to SEO, there is a certain weight a given page accumulates as it gets older and…as it accumulates more incoming backlinks.
Generally, resource pages have a pretty high authority for those reasons so…if you get your link featured there, you will benefit from that authority very quickly (as opposed to when your link gets published in a fresh guest post, on a page that needs to get indexed first).
3. Easy to Scale
It’s easy to find 50, 100 or more resource pages very fast.
You also don’t need a special type of outreach email – you don’t need to customize it as it’s a pretty standard request.
CONs of Resources Pages Link Building
1. Not That Many Opportunities
When it comes to resource page link building, we want to supply ourselves with as many links as we can for as long as possible.
Resource pages are naturally limited in numbers.
Once you launch a resource page campaign, you will find out pretty soon that these pages are very limited in numbers.
It can’t be a long-term strategy.
As there are many link builders doing these resource pages campaigns, the webmasters become non-responsive or…they put up some crazy price for getting featured on a given resource page.
This makes link acquisition hard and/or expensive!
3. Poor Relevance
You might see that finding resource pages that fit your blog article (or any other type of content) is hard because…there are not that many!
And if you end up getting featured on pages that talk about a different thing, you can lose out on link relevance, which is important for ranking for a specific keyword.
4. Authority Is Spread Out
Yes, resource pages tend to have a fairly high number of generated authority but…it’s spread out between all the links that are present on the pages so you end up with a tiny fraction of what you could have gotten.
Sure, it’s still better that getting a link from a totally new URL (e.g. guest post) but it doesn’t end up being a huge SERPs boost.
Ideal Type of Content for Resource Page Link Building
There are many types of content that fit resource page well but the 2 core pieces that work all the time are:
- Expert guides (here is one case study on the subject)
- Skyscraper articles (e.g. 52 Reasons to Try X – like in this case study)
However resource pages can fit all sorts of other content – calculators, tools, links to job offers, evergreen deals, discounts, and so on!
The general guideline you should follow eveolves around creating something exceptional that’s worth mentioning.
Ok, What Are Our Next Steps?
Here is what we do for you, should you give resource pages a try.
- Step 1: Content Assessment. We will personally look at the content you got and make sure it’s suitable for resource page link building (we don’t want you to waste your money on something that has sub-optimal ROI).
- Step 2: Order Processing. We send you an invoice and get the payment processed.
- Step 3: Prospecting. We start looking for leads, their contact information and names (whenever possible).
- Step 4: Inspecting. Every single opportunity is checked manually to make sure it is relevant and top quality (i.e. no PBNs and other shady stuff).
- Step 5: Personalization. We put a lot of work into personalizing each and every email so to increase your chances of getting links (we love repeat clients).
- Step 6: Reply Management. Very often people would reply requesting more information or you can even get some business proposals as a result of our outreach (this happens all the time). This is when we take care of it all.
- Step 7: Link Negotiations. This is the hardest part because simply asking for a link blows it right away. We have a very experienced team that is very gentle…but proactive in securing links. We know how to get the result.
P.S. During the entire resource page campaign you will have an access to a reporting sheet which you can always check for the new links pouring in.
Here is what it looks like:
How long does the resource page campaign take to run?
Depending on our load and your co-operativeness, we can start almost immediately after the payment is received.
We reserve approximately 7 days to finish the lead preparation part and start with the outreach right away.
The 2 follow-ups are sent every 3 days from then on, so the “sending process” takes approximately 7 more business days.
The rest of it is reply management and link negotiations (sometimes that involves quite a lot of back N forth communication and reminders before we get it).
This brings the entire resource pages campaign to the absolute minimum of 21 business days.
Please note that negotiations are the lengthiest part and we did run into situations of following up for 45 days before we finally got the link placed (the person said yes initially but they got busy then so we were patiently pinging them during all that time).
What are the websites that might link to me?
The websites that will link to you will have some relevance to your niche (we do use ‘bridging’ from relevant niches as well).
They will all be real and quality (we don’t do shady stuff).
How many links will I get?
There are many factors in place bu the conversion rates fluctuates between 1% and 10%, meaning that for every 100 resource pages that we ping, you’d get anywhere between 1 and 10 links (with 3 being the average).
Please note that we don’t guarantee the outcome with this service but we will do our best to get you there (that’s why we do initial content assessment – we don’t want to waste your money and our effort).
What is “manual personalization”?
For every lead that we find we have:
- The URL of their resource page
- Contact name (whenever possible but it’s not always available)
- Their emails address
The goal of manual personalization is all about making sure to have the above as complete as possible – this helps with actually getting the links BIG time.
What is “3 Email attempts for each”?
When it comes to resource pages, the majority of links come from…follow-ups.
This is why it’s extremely important to kindly remind people without pushing them too much (so we are still friends).
This is why we have 3 email attempts for every lead we find:
- Initial email
- Follow-up #1
- Follow-up #2
This email structure helps to maximize the number of resource links we get from each and every campaign.
Each of those emails is very personalized and very relevant.
Do you guarantee a certain DR/DA?
In reality, we end up having quite a number of different DR/DAs so this evens out.
Here is an example of what a typical set of results looks like:
As you can see, the first link we got live (at the time) was a DR 27.
The ‘tiniest’ DR link was 5 and the ‘biggest’ DR was 42.
What is “No PBNs or other spam/scam” and “No web 2.0s”?
PBNs are Private Blog Networks which is a spammy technique of ranking sites that Google doesn’t like.
Web 2.0s are blog-like sites that anyone can have access to (e.g. links coming from Blogspot or Livejounal) etc.
These are typical manipulation-based techniques that are not focused on providing value but rather on tricking Google’s algo (which is already insanely smart).
P.S. We do some custom things but we need you to reach out first.