Last Updated on by Artem K.
- Links built: 75+
- Traffic increase: 162,225 from 80,646 (101% increase)
- Traffic value increase: $96,103 from $58,491 (64% increase)
- DR increase: 45 from 41
- Campaign span: 10 months (ongoing)
PianoDreamers is a massive player in Affiliate Marketing field that’s entirely dedicated to, you guessed it, pianos!
I reached out to PD in May 2021, because I saw the ranking potential of their absolutely brilliant content that wasn’t heavily promoted at the time.
After a lengthy conversation we decided to run a trial campaign and see how things go from there.
And 10 months into it I’m pleased to share the results!
See More: Link Building Case Studies
- Extraordinary content that’s above and beyond anything you’d find on the topic
- No continuously done active link building
We specialize in building links with the following characteristics:
- 1000+ Monthly Traffic
- Link from relevant page (i.e. the source page contains the keywords the target URL is trying to rank for)
Hence we started off with the trial 5 links…which ended up turning into 75+ links so far!
We had the first link placed on the 28th of May, 2021.
While being a rather simple niche, link building is not getting easier.
Fortunately, we have enough experience and knowledge in order to get the best links given the budget constraints.
Total Links Built
As always, quality over quantity but…we still need to build up and maintain link velocity.
That’s the reason why one-off link purchases are not as effective – Google just doesn’t trust that.
Hence we try to have a continuous flow of backlinks every single month.
Sometimes we’d get them a little quicker whereas on the other days – a little slower.
To date we built more than 75 backlinks for PD and this is how the reporting looks like on the backend:
I always say the same thing – whenever in doubt, produce more content, build more backlinks.
It’s important to grow in both ways because, if you don’t, the traffic will go down.
PD’s brilliant content needed two things:
- A tiny bit of link building
- Length adjustment to meet the intent of different keywords
This latter part is vital – links will barely (if at all), work without it!
I’m pleased to see PD’s traffic beating all time highs as it went from ~80,000 to ~160,000 in 10 months.
Monthly Traffic Value
This is the amount of money you’d need to pay in order to acquire the traffic you are getting without ranking for anything.
It’s based on the CPC of individual keywords the website is ranking for.
In PD’s case that number went from $58,491 all the way to $96,103 – that’s quite a number for a monthly payment!
Domain Rating (DR)
Ahrefs came up with DR as a logarithmic function that somewhat predicts the power of a website as a whole – it’s a lot harder to get your site from 40 to 50 than from 20 to 30.
Given that DR is frequently a vanity metric that can easily be inflated to absurd numbers we use it cautiously when finding link prospects.
For this campaign we only saw a slight increase of DR that went from 41 to 45…fortunately traffic went up by more than 100% as I proved above!
Let us help your Affiliate business rank on Google – reach out now and let’s chat!