Last Updated on by Artem K.
If you are looking for effective ways to build links to your Ecommerce business, you are in the right place!
In this article I cover exactly what I did to generate links from 28 referring domains and 2,8K shares on Facebook in 8 days of blogger outreach.
All that for only one article…
It also helped me to produce a significant traffic spike which resulted in a steady traffic increase and increased revenue as a result.
The method I used can be central to generating links and traffic for affiliate & e-commerce stores that are looking to improve their SERPs so…let’s get right to it!
My goal was to produce a piece of content that would deserve links and reach out to anyone that would be interested to share and link to it.
Since my site is in a “healthy sitting” niche (as it covers ergonomic chairs), I decided to cover Alexander Technique, which, similar to Pilates and Yoga, is a an exercise routine that helps to counteract negative effects of sitting and poor posture.
I then realized that I could reach out to independent Alexander Technique practitioners and ask for a link to my article.
And here is how it worked out…
Got an Idea?
Creating a link-worthy piece always starts with a great idea or…a great spin!
To maximize your chances of “winning” links, you can choose from these:
– Research. Study something and cover the findings in a post – research generates links!
– Stats. Separate stats that can prove somebody’s point also generate links.
– News. Become the front-runner of your niche and share the news…to get links!
– Tool / downloadable. If you can create a simple online tool, it will attract backlinks.
– Thorough article. Share more value than anyone else, and you will get your links.
Even if you are paying for backlinks, having these sort of posts is crucial for the long-term success of your affiliate website or e-commerce store.
As of me…I decided to produce a lengthy piece on the benefits of Alexander Technique (AT). The idea was to put together all the scientific studies on the topic in one single article so it came to be a thoroughly research-based piece.
The approach I chose gave me a good angle because AT practitioners naturally wanted to attract clients and my article could help them do it. 😉
My article ended up being called “52 Reasons to Try Alexander Technique” (whereas it originally included only 50 reasons and I added 2 more later).
Promote…Like There Is No Tomorrow
As one of my mentors told me…when you sell, sell hard!
Same applies to promoting your article, tool, research or a set of stats.
However, before you do that, you need to clearly pinpoint your target audience which, in my case, was AT practitioners.
I spent a good few hours collecting a database with a few hundred of entries that included their website URLs, first names and emails.
I then reached out to them using this simple template…check it out down below with my annotations and reasoning:
When you send out cold emails, you primarily get zero responses.
That’s the ugly truth behind those campaigns which we can (only) partially offset by sending follow up emails.
It’s also a lot of work. Merely finding 70 quality prospects with their emails and first names takes one full day of work. The conversion rate for link building is often 1% or even less.
Fortunately, as links start going live, it’s worth it at the end.
Here is what promising replies look like…
Acquiring links from 28 separate domains without paying for them is a great result for a link building campaign.
It also brought in almost 3K shares and improved domain authority which helped to increase SERPs for many other related keywords.
P.S. Link building is a lot of work. See next – How to Build 20 Links Per Month While Doing Nothing.