Last Updated on by Artem K.
ChatGPT has changed SEO and my link building service forever!
In today’s post I reveal the 30 exciting ChatGPT prompts that will help to streamline your SEO efforts and, potentially, make your life a lot easier.
These prompts received a ton of positive feedback in my original LinkedIn post so I decided to create a separate article where I’d go deeper into each prompt.
Let’s get right to it!
ChatGPT for SEO: Table of Contents
1. Keyword Idea Generator
Generating keywords is one of the easiest things to deal with for ChatGPT.
It can give a ton of different variations of relevant keyword to whatever topic, keyword or niche you ask it about.
Here is an example I’m using:
- Give me 13 keyword ideas about standing desks for my blog
You can also ask it for all sorts of variations:
- Only include keywords with 4 or more words
- Show me easy keywords
Your imagination is the limit here!
2. Refine Keywords
Now that you got the list of keywords, you want to refine them a bit (or a lot)!
Here is one option:
- only give me the easy keywords please (ChatGPT is conversational, so my prompt is related to my initial query)
You can also come up with a whole set of other refinement use cases like:
- Pick the 1st keyword and come up with semantically related keywords for it
- Only include keywords that contain “for students”
- Only show informational keywords that start with “how to”
3. Create Content Outline for Writers
If you ever had an SEO article produced, you know just how important content outlines are.
You don’t want to miss ANY part because doing so can (and, most likely, will) negatively affect your capacity to rank for a given keyword.
And if you don’t want to miss anything, you want to have it mentioned in the outline so that the writer doesn’t have an excuse afterwards!
Here is you can run this prompt:
- Create a 200-300-word outline for “standing desks for students” keyword with H2-H3 subheadings and bullet points:
You can play with how wordy it is by telling ChatGPT to include more or less words.
You can also be more specific with topics you want to include by, essentially, listing them in the prompt.
However, you can further “push” ChatGPT to include topics that are highly-related by using something like:
- Include 5 semantically relevant topics to “keyword”
The more details you provide it with, the more you get out of it!
4. Outline Related Questions & FAQs
The Frequently Asked Questions section is suitable for almost ANY type of content out there – articles, product descriptions, video scripts, to name a few.
Coming up with FAQ section has always been somewhat challenging and definitely took quite some time.
You needed to go to Google, run a search for a given keyword and see what showed up in Google’s “People also search for” and “People also ask” sections.
You’d also need to try other keyword variations as well to get a full list of possible FAQ and related questions.
This is when ChatGPT for SEO solution comes in making it all so simple:
- Make a list of related and frequently asked questions for “standing desk for students” keyword:
As you can see, these are spectacular because they go from choosing the thing all the way to “grants” and financial assistance that could, in fact, be offered to certain entities because they deal with students!
You can further refine the results by adding prompts…here are some ideas:
- Make the list shorter
- Add 3 more questions
- BONUS TIP: reply to these questions in no more than 3 sentences!
5. Find KWs for Content Clusters
Clustering content is of huge importance for SEO.
Once you cover the subject as a whole, you are far more likely to rank for the top-tier keywords that sit on top of that cluster (that’s why you not only need to cover long-tail keywords, but you also need to write about all the keywords – even the most difficult ones out there).
There are number of tools that help with finding and clustering keywords but…why use tools when you got ChatGPT for SEO purposes!?
Run this prompt:
- Which other keywords do I need to cover in order to form content cluster around “standing desk for students” keywords
Not a bad results for a 5-second search!
Some of these keywords have a different intent, so you have to be mindful of that, for example…
“Standing desk benefits for students” is an informational keyword that would sit nicely in a typical “X Standing Desk Benefits for Students” type of article.
On the other hand, “standing desk converter for students” is most likely a transactional keyword that is more suitable as an e-commerce product (having said that, you can always create an informational piece out of it).
6. Create Catchy Article Titles!
As you can tell by now, ChatGPT has already substituted a myriad of tools and, well, copywriters.
Now, let’s make matters worse and throw out creative copywriters by using ChatGPT to create exceptional article titles.
- Come up with 5 catchy article titles that include “standing desk for students” keyword:
That is pretty decent right from the start!
Some ways to play with it:
- Put the keyword in the very front of the title
- Do not exceed 300 characters
- Put some numbers in the headings so they are more catchy
7. Write Outreach Template for Guest Posting
As a link building agency, we send out a lot of cold outreach emails on a daily basis.
Creating templates for them is something that took a lot of time and, well, brainpower from me (yeah, you have to be creative and take into account a few important things like including dynamic fields right).
Previously, this work would have taken me 1-2 hours…
ChatGPT solves that problem in seconds:
- Please write an exciting 300-word outreach email pitching guest post about “standing desk for students” while coming up with 5 catchy titles:
In my book that’s pretty spectacular from the start but, again, you can further refine, add or adjust things with prompts:
- Make it shorter
- Rewrite in “Terminator” style
- Include a funny joke etc
8. …And Create Follow-Ups Too!
A large bulk of backlinks for SEO come as a result of following up, so…we must follow up.
And this is what ChaptGPT can also help you with easily.
- Please write 2 separate follow-up emails to the above (note: I’m referring to the previous tip #7, where I asked ChatGPT to come up with an outreach email; if you have a copy of the original outreach email, you can paste it in ChatGPT and ask it to write the follow-ups for it!)
9. List Semantically Relevant Topics
Semantical relevance is an important aspect of content creation.
When you cover the right amount of semantically related topics in one article (subject to the ideal depth that’s measured by word count), you have far better chances of ranking that piece.
The same applies to your website as a whole – when you cover semantically relevant topics in different articles and interlink them all together, you have a lot more chances of ranking all that content.
Here is how you ask ChatGPT to create a list of semantically relevant topics.
- Please provide a list of semantically relevant topics relevant to “standing desks for students”:
You can now take any of these topics and play with it further:
- Come up with 3 catchy titles for topic 3
- Create 200-word content outline for 5 with H2-H3 subheadings
10. Create Schema Markup
In SEO, Schema markup, also known as structured data, is the language search engines use to read and understand the content on your pages.
So creating schema markup is a good practice for SEO because it allows the search engine(s) to understand what your content is about better.
And if the search engines understand it better, they will rank you better.
Typically, it’s the plugins that help with Schema Markup (e.g. RankMath, Yoast etc) but you might want to create schema manually and that’s how ChatGPT can help you:
- Create schema markup for an article that targets “keyword”:
By no means is this a final code you can copy/paste inside your page – you still need to adjust things like image, name, logo etc.
However, the code is there for you!
11. Summarize Article for Social Media Promotion
Writing content is challenging in itself but…some say that you have to spend 20% of time on content creation and 80% on content promotion.
That’s why pushing out content to social media channels is important, but the problem is – you need to summarize and write more…again!
This is when ChatGPT comes in.
It can help you with summarizing the article in about few seconds.
You can then post the summary to your social media channels like LinkedIn, Facebook etc.
- Summarize this article for a LinkedIn post in order to promote it – URL (you can also just paste the article inside ChatGPT instead of giving it a link)
As you can see, I’m asking it to suggest a catchy headline right after it produced the summary, because it’s the hook that sells!
12. Write Full Article
This is when it gets crazy cool.
ChatGPT can write a full article for you in about…few seconds.
In fact, you can specify the word count, the structure, the section parameters and other things like including FAQ and coming up with a catchy title.
- Please write 1000-word informational article using semantically relevant topics for “keyword”, H2 and H3 subheadings, FAQ at the end. Use a catchy title:
I’ve only included a part of the copy here but ChatGPT produced the whole thing.
It’s crazy how ChatGPT for SEO is working now as it will only get better in the future.
13. Translate Into Other Language
This feature of ChatGPT is a serious problem for any SEO translation plugin (or a “translator” job as a whole).
You can plug in any text and tell it to translate the thing into any other language.
It means that going multilingual is super easy.
In fact, if your SaaS, E-commerce or your affiliate website operates only in English, you have a crazy potential to realize!
And you can do it now…with ChatGPT:
- Translate the article to [language] (you can paste the article or the URL to the original):
Now you just grab this copy and paste it to your website under the Spanish language – easy!
What you do next?
Obviously, go translate it all to the major languages!
14. Suggest Best Keywords to Use
There are many keyword research use case variations that ChatGPT can help you with.
One of them is something that SurferSEO, an on-page SEO tool, naturally does.
Essentially, I’m asking AI to spit out some relevant keywords that would be semantically related to the keyword I’m using:
- Suggest the best keywords to use in bullet points for an article that targets “keyword”:
While some of these keywords are really close to my initial keyword (e.g. standing desks, adjustable standing desks etc), there are some that are very far from close but…are highly-related semantically (e.g. fatigue, cardiovascular health etc).
15. Show Topics Missing From Existing Text
This is a cool feature and there are a bunch of applications for it.
The main idea is that SurferSEO can show you semantically relevant topics that you missed in your existing content.
Here are some applications for it:
- Update existing content by adding additional text
- Help existing content to rank better by adding missing topics
- Help to create pillar content that you can then extend into content cluster
You can either, feed ChatGPT with a URL of existing copy or give it full copy right off the bat:
- Please provide a list of semantically relevant informational topics in long-tail form that are missing from: [full text] OR [URL]
As you can see from above, I’m using the [full text] option and took the AI to spit out the following in seconds:
Not all of them are great options (as they are somewhat repetitive in nature), but they give an idea of the direction that I need to follow!
16. Create Nofollow, Canonical etc Links
As you can probably tell by now, this insane AI tool can do quite a lot of coding.
Hence providing us with some basic like creating Nofollow, Canonical etc…backlinks in HTML format is a piece of cake!
- Create nofollow link from this – [URL]
- Create canonical link from this – [URL]:
All that’s left is copy the code and paste it to your CMS!
Oh, don’t forget to hyperlink the anchor text.
17. Create E-commerce Product Description
Product descriptions, especially when you got tons of different products in your e-commerce store, are a nightmare, because you need to be creative, concise, and do that many times so to create dozens of product descriptions!
ChatGPT AI can help you here as well.
All you need to do is this:
- Create a selling 200-word product description for this – URL:
In this case the AI is taking the information from the URL and writing its own version on the description.
However, you can simply feed it certain characteristics of a product you are selling and it will do its magic – pretty cool!
18. Keyword Mapping
There are myriads of ways you can use ChatGPT for SEO in general and keyword research in particular.
Keyword mapping is another example of the latter.
In this example I want the AI the come up with some keyword ideas for a specific topic and assign them into articles based on how related they are to each other:
- Provide a list of keywords for supporting articles around “keyword” and group them together based on semantic relevance:
Now I have a list of topics that I can break into articles that would all interlink and form content clusters that help to rank on Google faster…all less than 30 seconds – that’s crazy!
Don’t forget that you can use some other prompts from this guide and ask ChatGPT AI to:
- Create content outline for any (all) of the above
- Come up with catchy titles
- Summarize the articles for social media promotion
You are limited by your imagination and how good your prompts are!
19. Create Content Calendar
Whatever gets planned, gets done, right?
This is why creating your own content calendar is the right way of doing things.
The problem is many people hate planning and creating content calendar for SEO is a pain!
Well, not anymore because ChatGPT AI is here:
- Create content publishing calendar in bullets with 10 content ideas that cover “keyword”. Include recommended word count and publishing date in the next month:
Immediately I have something very decent that I can finetune further:
- You can ask the AI to create a table that you can then copy to your Excel file (use “output table” prompt at the end of the command).
- Ask it to have more/less articles published per week
- Create content outlines for each of these articles
Sky is the limit here!
20. Create Meta Tag
Even though meta tag is something basic that’s dealt with WordPress SEO plugins like Yoast and Rankmath, it’s still good to know that ChatGPT can make it for you, especially if you are not using WordPress!
Here I’m asking the AI to create a tag for a specific article:
- Create meta tag for an article with the title “title”:
ChatGPT spits out a description of the article that I can copy/paste into the HTML code of my page.
Note how it actually comes up with a pretty decent description of the article that’s not even written!
21. Proofread Content
Another cool feature that can help you with SEO and rankings is…proofreading!
That’s especially great if you have writers that are sloppy, when it comes to submitting content without running it through Grammarly.
- Proofread this: [text]
It’s interesting how the AI made this correction by switching “the cat are black” to “The cat is black” rather than to “The cats are black”.
How does it now?
22. Program Calculators for Publishing on the Website
Not only can you use ChatGPT for SEO but you can (and should) use this powerful AI tool for coding!
Here is an example of how to run ChatGPT to program a basic calculator, which you can then upload to your CMS!
- Program a PHP height calculator for “keyword”:
As you can see, it also explains exactly what the calculator does – down at the bottom!
Bonus tip: you can also ask the AI to explain how to insert this code to WordPress or any other CMS! (It gives you all the steps with functions.php etc).
23. Provide Word Count for Text
Word count is the most important proxy I use to understand the intent behind a given keyword.
So if you see that the top-3 results for a specific keyword all fall within the, for example, 1700-2500 word count range, you shouldn’t produce a 5000-word article because it won’t help you rank!
And you can use the AI to show you the word count of the given text by using this prompt:
- Provide word count for this: [text]
24. Find Keyword Densities
Keyword densities are important for on-page SEO and, believe it or not, for link building!
We use most commonly used keyword phrases to find websites that we can potentially take backlinks from.
At the moment, the keyword density analysis in ChatGPT is not perfect but, you can still use it to get an idea what’s going on in a given text!
- List 3-word keywords that were used more than 3 times in this text: [text]
Here are the results:
Indeed, they are somewhat repetitive and, it seems, close variations are also included (keyword 3 and keyword 5).
However, you can still use some of those to get an understanding of how text is optimized.
25. Gain Insights Into Any Topic
As an SEO, especially when I dive into a new project, I need to learn things about it…fast.
While Google is great, why not use ChatGPT instead?
Here is an example of how to do it:
- Suggest relevant resources (URL) to learn about “keyword”:
I like how it ends up mixing in several different intent URLs – informational article, news, national association, E-commerce store…
It sure will give me an understanding of the topic from different perspectives!
26. Match Keywords With Search Intent
In SEO, search intent is crucial to understand because it allows to create content that matches exactly what people (and Google) want.
It also allows to create content targeted to different purchasing stages – TOFU, MOFU, and BOFU.
Now, let’s suppose, you have a long list of keywords you need to understand the intent for.
ChatGPT AI can help you with it in seconds!
- Provide 20 long-tail keywords related to “keyword”. Match each keyword with any of the 4 best matching search intents. Output table form.
ChatGPT believes that most of the above keywords are informational.
While it can definitely be the case, I still wouldn’t trust it because, as of now, ChatGPT AI is not connected to the Internet (mostly hehe).
Besides that, you are trying to rank on Google, rather than on ChatGPT, so checking what’s ranking for the given keywords (and analyzing the intent based on those results) is a better idea.
27. Create NLP-Friendly Text for Google’s Featured Snippets
This thing is…money!
Featured snippets are a pain in the neck, because you need to format them in a certain manner for Google to consider featuring them.
ChatGPT will help you do just that!
- Answer in an NLP-friendly format – what is “keyword”?
I recommend to, first, check out what Google is showing for the search term in order to get the feel of the featured snippet it prefers, because, at times, it may be finding something underneath H2 subheading, so you’d need to mimic that!
28. Create Product Reviews for Ecommerce
While this is completely questionable, you should know that tons of reviews on Amazon are fake.
On top of that, any E-commerce store that’s starting out, needs some reviews in order to get going so, sure, they use some made-up reviews.
ChatGPT helps with that also!
- Create 3 products reviews in bullets for this – [URL]:
That’s pretty amazing.
29. Update Old Content By Adding Relevant New Content
Updating old content is a big part of successful, long-term SEO strategy.
In fact, I always say that for successfully ranking you need to:
- Create new content
- Build backlinks
- Update old content
Using ChatGPT for SEO purposes helps to do some magic with content updates…here is how.
- Add an additional semantically relevant paragraph starting with a catchy subheading for this: [text]
Pretty decent for a few seconds of work!
Now you have absolutely no excuse for not updating old content!
30. Edit Text in HTML for Publishing
If you get your text from writers in Google Docs or in Word, you might want to convert it to HTML so posting it to your WordPress blog (or another CMS) doesn’t require you to do any additional format-related editing.
Use this prompt!
– Rewrite this text in HTML so it includes H2 tags and every paragraph starts with new line: [text]
Pretty good, given a large chunk of text I through at the tool!
ChatGPT for SEO: Conclusion
The AI is still not perfect.
Sure, it needs a lot more work and, well, learning.
However, the stuff it’s already able to do…in seconds…for free…is staggering.
Make sure to encorporate ChatGPT for SEO and other activities because it’s here to stay!